Lead generation is crucial for businesses because it helps in expanding the customer base, increasing sales opportunities, and driving revenue growth. By generating quality leads, businesses can target potential customers who are more likely to convert into paying customers.

Lead generation typically involves strategies such as content marketing, email marketing, social media marketing, SEO, PPC advertising, and more. These strategies are used to attract and engage potential leads and then convert them into customers.

A quality lead is someone who has expressed a genuine interest in your product or service and is likely to become a paying customer. Quality leads often meet specific criteria that align with your target audience and business goals.